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Business Skills – ONLINE – How to Keep your Brand Storytelling Relevant for Today’s Audiences

By Oct 27,2021 October 22nd, 2021 No Comments

Wed 27 October 2021

5.30pm start  ꟾ  7.00pm finish


The last few months have put a greater focus on the importance of a business’s success and why you can’t afford to ignore storytelling in branding.  This session will help you map your customer perception and explain the new ‘villian’ in your customer’s story.  Now is the time to reinvent and renew your brand, especially as we head into the peak trading period of Summer.  We will explore ways to do this and help you bring your team along the journey.

We will be joined by the SME Trudy Johnston from Vim + Zest who has a depth of knowledge in creating a strong brand presence and is a wonderful supporter and friend of Sourdough.

What you’ll learn

Give your business a map on how to approach updating your brand storytelling to meet new customer perceptions and expectations in a fast-changing world.

About presenter Trudy Johnston, Director of Vim + Zest Personal Branding

University Masters’ Level Lecturer and Personal Branding specialist, Trudy Johnston has been a driving force behind change-makers for more than 27 years, for iconic organisations such as Sydney Symphony, Museum of Contemporary Art and the Sydney2000 Olympics. She mentors business leaders and entrepreneurs to actualise their purpose and drive impact.

ONLINE – 5.30pm start  ꟾ  7.00pm finish

RTO #90013 Byron Regional Community College

We will be adhering to COVID safe regulations at this venue for the wellbeing of all of our guests, and will update any requirements closer to the date in line with the current restrictions at the time.

Bookings will be based on the room capacity at this venue, and we will be using QR code check in.

If required we will move this workshop online and advise login details.

Please note: You may be photographed or filmed for marketing purposes while attending this event. Please advise the organiser if you have questions, concerns, or do not wish this to happen. As an attendee you will be added to the SBP mailing list for event correspondence, follow up and upcoming event information. The option to unsubscribe is available at any time.