was successfully added to your cart.


Business SkillsBusiness supportByron BayEventsMeet UpsNetworkingWorkshops

Byron Business Skills Workshop: Optimise your online presence

By Apr 20,2022 April 14th, 2022 No Comments

Wednesday 20 April 2022

5.15pm start  ꟾ  7.00pm finish

Byron Community College (Byron Campus)
107 Jonson Street, Byron Bay

Can’t get online cut through?

No wonder. Most people see approx.. 7,000 ads per day!

Today, 80% of major purchases start with online research.

Digital noise is acute. Attention is the new currency.

Audiences are very savvy. And fussy.

They change their buying habits (and don’t tell you).

So how do you get more eyeballs on your website? More clicks in your contact forms?

Book now for an unmissable workshop and learn:

  1. brand building with a PULL (not ‘push’) strategy
  2. simple website optimisation
  3. the must-know basics of SEO Content Strategy

This is one super practical workshop you can’t miss!

About Trudy Johnston 

Trudy is the Director and Founder of Vim + Zest, Vim + Zest Personal Branding and The Butterfly Temple, our Social Enterprise. With an incredible career working with the best of the best, from business leaders who say no to Coca Cola wanting to purchase their business for billions of dollars, Venice Biennale artists, and mentors to the UN in Afghanistan and Iraq, the Sydney2000 Olympics and more.

Trudy has travelled around the world teaching all types of people – leading business entrepreneurs, artists, creatives, authors and more – how to communicate their vision, get their message across through all the digital, social and traditional media channels. Trudy has given countless workshops around the world and trained thousands of people and is one of the most generous and energetic presenters.

For 27 continuous years, Trudy has been at the helm of Personal Branding, senior PR and marketing and her team delivers results for visionaries in their fields – around the world.


5.15pm arrival + snack   ꟾ  5.30pm start  ꟾ  7pm finish

Thank you to NSW Govt for subsidising this training.

RTO #90013 Byron Region Community College


Please note: You may be photographed or filmed for marketing purposes while attending this event. Please advise the organiser if you have questions, concerns, or do not wish this to happen. As an attendee, you will be added to the SBP mailing list for event correspondence, follow up and upcoming event information. The option to unsubscribe is available at any time.


We will be adhering to Covid safe regulations at this event for the well-being of all of our guests and will update any requirements closer to the event in line with the current restrictions.