SBW Byron Chapter Committee

Cathy Levins-Byres

Committee member

Cathy Levins-Byres is the principal of management consultancy, CLB Place Activation, specialising in place making strategy and activation, providing services to a range of government and private clients.

She brings over 25 years’ experience in the events industry as co-founder and Director of Event Management Company, Ecco Productions, going on to spend 7 years as Activation Strategist for Tourism Precincts, The Rocks and Darling Harbour, for NSW State Government.

Cathy relocated from Sydney to the Northern Rivers in mid-2018, drawn by connection to the land and a community that seeks to foster sustainable progress for the benefit of the local economy, the environment and cultural inclusion.

She remains committed to contributing to both the business and performing arts sectors and sits on the Board of Directors for NFP Arts Organsiation, Word Travels and the Byron Bay Chamber of Commerce.

Aurora Pagonis

Committee member

As an Evolutionary Leader, Visionary and Feminine Leadership coach, Aurora is dedicated to enabling women in business to thrive and rise into their leadership.

For over twenty years Aurora has traversed the path of business in senior roles in the Telco, IT and Wellness sectors and also equally the path of empowerment as a Leadership and Emotional Intelligence Coach, Inspirational Speaker and Facilitator.

As these two paths unified, Aurora created She Speaks a leadership coaching organisation inspiring women to step into their highest expressions of themselves and to lead in a new way. She Speaks facilitates 1:1 coaching services, mastery groups, women in leadership roundtables, retreats and events.

Shien Chee

Committee member

Shien Chee has a Masters of Communication and Cultural Event Management, and produced many festivals for music and the arts since the nineties. She is currently the Head of Production for Byron Writers Festival.

She is a life-long student and well-loved teacher of yoga with her own yoga studio, Seeker+Kind in Byron Shire, where she lives with her partner and two kids.

Her collaborations with local businesses over the past 20 years include managing luxury accommodation Bask & Stow, coaching and marketing with Spaghetti Circus, voiceover and acting for clients such as BayFM, The Bower, local fashion brands and various film and advertising projects.

Shien loves that Sourdough Business Women is an opportunity to support and serve the creative, entrepeunerial and spirited women in her community while meeting even more!

She typically drinks oat-milk flat whites, travelled the world as a hula hooper and once spent a winter on the Thames in a barge with a one-eyed, ex-NATO officer and his wolf.

Tyneal Alexander

Committee member

I’ve been working in marketing and advertising for 15 years and have had so many incredible experiences working for large multi-nationals, award-winning advertising agencies and purpose-led businesses. I’ve also had the pleasure of starting my own small business `{`a couple of times now`}` so I know first-hand the challenges - and triumphs - that small business owners face.

I guess that’s what makes me unique: I have solid industry experience working with a varied range of businesses and I can truly relate to small business owners because I’ve been there myself.

I’m passionate about branding and marketing and want to share my experience to empower small business owners with the knowledge and tools they need to ensure their business is as successful as it can be.

Yasmeen Farukh

Yasmeen Farukh

Committee member

Yasmeen is a firm believer that the success of a business is only as great as its people. Her passion for people has fueled her pursuits in growth strategy, human resources, and leadership development.

Originally from the mecca of startups in California, she has over a decade of experience working with numerous tech startups and high-calibre companies, such as Pixar and IDEO. She established Cultivate Consulting to do what she loves: see leaders and their business grow together.

When she’s not collaborating with clients, you can find her at the beach or on the yoga mat.