SBW Byron Chapter Committee

Yasmeen Farukh

Committee member

Yasmeen is a firm believer that the success of a business is only as great as its people. Her passion for people has fueled her pursuits in growth strategy, human resources, and leadership development.

Originally from the mecca of startups in California, she has over a decade of experience working with numerous tech startups and high-calibre companies, such as Pixar and IDEO. She established Cultivate Consulting to do what she loves: see leaders and their business grow together.

When she’s not collaborating with clients, you can find her at the beach or on the yoga mat.

Shien Chee

Committee member

Shien Chee has a Masters of Communication and Cultural Event Management, and produced many festivals for music and the arts since the nineties. She is currently the Head of Production for Byron Writers Festival.

She is a life-long student and well-loved teacher of yoga with her own yoga studio, Seeker+Kind in Byron Shire, where she lives with her partner and two kids.

Her collaborations with local businesses over the past 20 years include managing luxury accommodation Bask & Stow, coaching and marketing with Spaghetti Circus, voiceover and acting for clients such as BayFM, The Bower, local fashion brands and various film and advertising projects.

Shien loves that Sourdough Business Women is an opportunity to support and serve the creative, entrepeunerial and spirited women in her community while meeting even more!

She typically drinks oat-milk flat whites, travelled the world as a hula hooper and once spent a winter on the Thames in a barge with a one-eyed, ex-NATO officer and his wolf.

Moyra Smith

Committee member

Who is Moyra?

Well she’s a lass with 30+ years’ experience in the marketing industry cutting her teeth with small independent publishers then moving to the heady heights of working with brands including Royal Mail, The Body Shop, Gillette, Marie Claire and United Business Media.

Moved to Byron 21 years ago, worked as Editor on Northern Rivers Business Magazine for 12 years and runs a successful merchandising company Merch Solutions. Soon to be launching her copywriting business Moy Words Work as this has been a growing part of her working week, telling stories for business and encapsulating their ‘why’.

Loves our local community of humans and animals, is vice chair for local charity The SHIFT Project and volunteers with the Turtle and Seabird Rescue in Ballina.

Cathy Levins-Byres

Committee member

Cathy Levins-Byres is the principal of management consultancy, CLB Place Activation, specialising in place making strategy and activation, providing services to a range of government and private clients.

She brings over 25 years’ experience in the events industry as co-founder and Director of Event Management Company, Ecco Productions, going on to spend 7 years as Activation Strategist for Tourism Precincts, The Rocks and Darling Harbour, for NSW State Government.

Cathy relocated from Sydney to the Northern Rivers in mid-2018, drawn by connection to the land and a community that seeks to foster sustainable progress for the benefit of the local economy, the environment and cultural inclusion.

She remains committed to contributing to both the business and performing arts sectors and sits on the Board of Directors for NFP Arts Organsiation, Word Travels and the Byron Bay Chamber of Commerce.

Justine Dorrell

Committee member

Justine is a Recruitment Specialist and Networker extraordinaire with extensive recruitment experience that spans a variety of industries. With over 14 years in recruitment and business development Justine’s achievements have seen her continuously awarded for significantly exceeding targets, client margins, client retention and increasing profitability.

With deep understanding of the interrelationship of people and culture to business success, Justine’s accomplishments are grounded in her ability to create and lead organisational culture characterised by a sense of belonging. She creates environments where teams enjoy what they do and feel rewarded and appreciated.

When she is not working at Elements of Byron, you will find her renovating with her partner and spending time with their beloved pets.

Prue Mitchell

Committee member

Prue is Design Boss at pm3 art and design.

With bags of creativity, imagination, intuition and a smouldering contempt for sameness she provides businesses with bespoke graphic design to encapsulate their business personality.

Cutting her design teeth in advertising and design studios around Melbourne, she dabbled in all manner of creative disciplines. Good typography became her thing. This stemmed from early beginnings in magazines, together with a gig redesigning Melbourne’s broadsheet newspaper, The Herald-Sun and later as a team member creating the artwork for every item of signage at Parliament House in Canberra - and we mean every item… from the inlaid brass letters in the forecourt granite, to those lovely little square glass signs outside the MP’s offices. Oh, the joy of being paid to tell politicians where to go!

As a business owner Prue understands the challenges being the chief of everything can bring and is delighted to be part of Sourdough Business Women to bring support to other women who experience the same.