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Thursday 29th September

12:00pm start  ꟾ 1:00pm finish


Pricing your products and services depends on a few things, but you can take away the guesswork with the right preparation and a formula.

When his digital agency grew rapidly in 2019 and he added new bricks and mortar and eCommerce ventures to his portfolio, Dante St James knew that he could no longer make decisions on price based upon guesswork or feelings. Together with his team, he designed a formula on a spreadsheet that allowed anyone in the business to set pricing or negotiate it based upon sustaining a viable business, rather than trying to gain a contract at a cost that would bring a loss.

This formula now lives on a master spreadsheet that takes into account:

  • the cost of materials, staff and tools
  • an ideal price, acceptable price and floor price for all products and services
  • the target revenue or budget for each month
  • sales targets and warning signs of danger to cashflow

In this insightful webinar you will learn:

  • how to understand what your true costs are
  • how to create your formula for viability
  • how to work out fair, ideal and floor prices for your products and services
  • how to create your own pricing spreadsheet

At the conclusion of this webinar, you will be sent a link to your own template for generating a spreadsheet for your pricing and business viability.


11.45am login  ꟾ 12pm start  ꟾ 1pm finish


The Entrepreneurship Facilitator Services is an initiative of the Australian Government. The program aims to promote opportunities in self-employment and support business through assistance in starting, surviving and growing your business. Sourdough Business Pathways is one of 23 Entrepreneurship Providers across Australia supporting anyone wanting to start their own business or who already run a micro-business. These sessions are free for eligible clients who are starting a business or who run a micro business (with less than 4 staff).

Sourdough Business Pathways are the Entrepreneurship Facilitator for the Region of Richmond-Tweed (Tweed Heads) providing workshops, mentoring, networking opportunities and one-to-one facilitator sessions across the Byron Bay and Tweed regions. Our support extends as far north as Tweed Heads and south to Lennox Heads and Bangalow.


Thank you to NSW Govt for subsidising this training.

RTO #90013 Byron Region Community College


Please note: You may be photographed or filmed for marketing purposes while attending this event. Please advise the organiser if you have questions, concerns, or do not wish this to happen. As an attendee, you will be added to the SBP mailing list for event correspondence, follow up and upcoming event information. The option to unsubscribe is available at any time.

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