Marketing, social media, promotion, guerrilla tactics, publicity, advertising, and public relations are all terms used to describe various aspects of one thing: communicating information and eliciting a response from the public, business advocates and future customers.
What you are communicating and how you communicate tends to determine how your customers perceive your brand, which segments listen and how they access your product.
This workshop will explore the different tactics (rather than strategy) used in various marketing forms and is the perfect lead-in to the upcoming social media and web workshops run by Vim & Zest.
Craft a print and digital media strategy for your business that engages and attracts your desired target audience into the sales funnel.
Wed 27 February 2019
5pm – 7.30pm
Sourdough Innovation Hub
6-8 Burringbar St
This workshop is subsidised under the NSW Government’s Tech Savvy Small Business program, part of Smart and Skilled funding, and aims to support small business owners and their staff by providing fully subsidised training in targeted courses. It includes the additional support unit FSKWTG02 – Write basic workplace formatted texts.
Subsidies apply if you own or are employed in a business that has:
- 20 employees or less, OR
- An annual turnover of less than $2,000,000
And you are:
- An Australian Citizen, permanent resident or humanitarian visa holder, or a New Zealand citizen and
- Aged 15 years or older, and
- Live or work in NSW, and
- no longer at school or equivalent
Full price: $150 per workshop
Subsidised Price: $20 per workshop*
Includes the workshop and some great networking opportunities.
Please note: You may be photographed or filmed for marketing purposes while attending this event. Please advise the organiser if you have questions, concerns, or do not wish this to happen. As an attendee you will be added to the SBP mailing list for event correspondence, follow up and upcoming event information. The option to unsubscribe is available at any time.