Wed 15 September 2021
5.00pm login to zoom
5.15pm start ꟾ 7.00pm finish
How to build brand authority through optimised websites, SEO content and social media.
Today, 80% of major purchases start with online research – even if the purchase itself happens in a store. Our online world is overcrowded and today’s audiences are very savvy. Achieving digital cut-through is the biggest challenge of any business. According to Hubspot, 71% of consumers buy based on social media content. Your business really needs to excel online.
There’s a smart way to drive quality, recurrent website traffic with zero advertising budget:
- optimise your website,
- activate your SEO content and
- supercharge your social media.
This workshop is a great addition to previous sessions where the participants will continue to add value to their marketing strategy. The session will include a discussion about how to drive quality, recurrent website traffic with zero advertising budget through content, readily accessible ways to optimise your website, improve the user-experience, and introduction to mastering basic principles of SEO.
We will be joined by Vim + Zest Founder Trudy Johnston who has a depth of knowledge in creating a strong brand presence and is a wonderful supporter of Sourdough activities.
About presenter Trudy Johnston, Director of Vim + Zest Personal Branding
University Masters’ Level Lecturer and Personal Branding specialist, Trudy Johnston has been a driving force behind change-makers for more than 27 years, for iconic organisations such as Sydney Symphony, Museum of Contemporary Art and the Sydney2000 Olympics. She mentors business leaders and entrepreneurs to actualise their purpose and drive impact.
5.00pm arrival ꟾ 5.15pm start ꟾ 7.00pm finish
RTO #90013 Byron Regional Community College
We will be adhering to COVID safe regulations at this venue for the wellbeing of all of our guests, and will update any requirements closer to the date in line with the current restrictions at the time.
Bookings will be based on the room capacity at this venue, and we will be using QR code check in.
If required we will move this workshop online and advise login details.
Please note: You may be photographed or filmed for marketing purposes while attending this event. Please advise the organiser if you have questions, concerns, or do not wish this to happen. As an attendee you will be added to the SBP mailing list for event correspondence, follow up and upcoming event information. The option to unsubscribe is available at any time.