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SBW Women’s Hub – 4th March

By Mar 04,2020 February 25th, 2020 No Comments

Personal Branding For Impact

With a strong Personal Brand, you become a leader in the mind of your audience. This is why an audience will choose you – over others.

A clear, authentic Personal Brand is what builds your reputation and amplifies public perception. It’s the sum total of who you are, why you do what you do, what you stand for and what make you different and unique.

When your reputation proceeds you, because you have a compelling Personal Brand, you develop better networks that open and create your success pathways. These can be invitations to join Boards, an upgraded CEO position, new entrepreneurship opportunities or being exactly where head hunters and recruiters are looking for talent.

Join Trudy Johnston from Vim + Zest as she takes us through the foundations of consumer and Personal Branding to establish and maintain trust with audiences and building genuine relationships.

About Trudy Johnston:

Big-picture thinker. Bold action-taker. Purpose-driven leader. Trudy Johnston, Chief Bright Spark of Vim + Zest and Founder of The Butterfly Temple, is on a mission. The leader’s leader, she’s passionate about building a better world through impactful communications.

Trudy founded Vim + Zest, a creative and branding agency that marries search analytics of customer behaviours with storytelling (video, text and imagery) to accelerate purpose- driven business growth.

Her drive to support change makers and leaders is fuelled by 25 years of experience in PR working with leaders from all , personal branding and marketing. From mentoring UN trainers working in Afghanistan and Iraq; to leading entrepreneurs that partner with Stanford University; to Grammy award-winning artists; to CEOs of prestigious global fashion brands; to change makers and transformative industry leaders for global companies; to 5 star tourism resorts in the Forbes Top 25, Trudy has worked with the best of the best.

She has lectured at both the University of NSW (Masters’ level) and Swinburne University. Her commitment to the personal development of her peers and others saw her win a University Honours Scholarship


Doors open at 5.30pm for a 6.00pm start
$10 – Networking and light refreshments on arrival.
Presentation finish at 7pm. Networking to 7.30pm.
7.30pm finish.

Please note: You may be photographed or filmed for marketing purposes while attending this event. Please advise the organiser if you have questions, concerns, or do not wish this to happen. As an attendee you will be added to the SBP mailing list for event correspondence, follow up and upcoming event information.  The option to unsubscribe is available at any time.