Murray Richardson


Murray has extensive experience in the food and agricultural sectors having worked for some of the world’s largest food companies. He has established a broad understanding of the food market and the emerging trends that will shape the future of the food industry both locally and globally. From a sales and distribution background, Murray has several businesses based in the region and has developed a strong capability in defining business strategy, establishing clear focus and working with key people to build momentum to effect change.

Murray is actively involved in the community promoting the generation of local Jobs. As a founding member of The Sourdough Group he, along with the other founding members, has actively worked to promote businesses and jobs in the region through mentoring. The region is fortunate to have a population of experienced individuals keen to mentor businesses and Sourdough has been connecting mentors and mentees for over ten years now. Murray is an active member of the College Board and a promoter of continuous learning.

Jennifer Joiner

Subcommittee member

Jennifer has enjoyed a 30-year career in health care with experience in finance, business planning, sales, marketing and general management. She has strong international experience, including successful management of diverse distributor relationships throughout USA and Asia. Her passion is building strong relationships with customers, employees and business partners.

Her roles include leading the Australian operations of General Electric Medical Systems, Bayer Diagnostics and Applied BioSystems. She was also lucky enough to have the opportunity to work with a venture capital-backed technology start-up in USA before it was successfully sold.

Jennifer served as a Board Director of the Monash Institute of Medical Research in Melbourne, Australia for seven years.

Richard Vinycomb

Board member

Richard Vinycomb has degrees in Geology and Dramatic Arts, a diploma in Teaching and a Masters in Social Ecology. He has worked professionally and variously as an exploration geophysicist, secondary teacher, actor, theatre director, community arts officer and Program Manager for the Australia Council. For the past 28 years he has been the CEO of adult learning organisations in Victoria and NSW, both receiving national awards. Aside from being Director of Byron Community College, he is also on the boards of Byron Initiatives for Global Solutions (BIGS) and Adult Learning Australia (ALA). Richard is passionate about sustainability and has developed and managed many projects that address various critical issues – economic, social and environmental.

Fiona Sheridan

General Manager

Fiona has over 20-years’ experience in Business Development and Partner Management. She has worked with a wide variety of customers and partners, from start-ups and small to medium-sized business through to large corporates, government departments and educational institutions across Australia and New Zealand. She also has a strong interest in supporting women in business having spent five years as a board member of Women in Technology (WiT)—one of Queensland’s most respected and active technology industry associations.

As a long-time Byron resident, Fiona is delighted to have moved back to the region full-time. She now manages the Sourdough Business Pathways team in their work connecting highly experienced business people with local organisations needing advice and guidance with the development of their businesses.
As a long-time Byron resident, Fiona is delighted to have moved back to the region full-time. She now works with Sourdough Business Pathways as Mentor Manager, managing the connection of highly experienced business people with local organisations needing advice and guidance with the development of their businesses.

Amy Colli

SBW Regional Liaison

Amy Colli - Sourdough Business Women Regional Liaison. Amy’s career spans 25 years working extensively across the Northern Rivers in roles supporting and developing the food and tourism industries and giving her a strong understanding of the needs of a wide variety of regional business women. Amy is responsible for supporting business women in the Byron Shire and expanding initiatives into the Ballina, Tweed and Lismore shires.

Davina Bambrick

Startup Northern Rivers Liaison

Since 2021, Davina has been the Business Skills Tutor and more recently will take on an expanded role as the Startup Northern Rivers Liaison. Davina is a leader with extensive retail and executive management experience and someone who has experienced rapid store expansion, M&A, brand development, start-ups, advisory boards and the NFP sector.Today, Davina combines her commercial experience with local start-ups and NFP’s and is involved as a Non-Executive Director for two organisations in these sectors. Davina is passionate about community enterprises and has used her experience to mentor emerging business students in association to the Queensland Country Women’s Association, community college, local businesses and business chambers. Alongside her experience in business, Davina is an accomplished freelance photographer and has been recognised in the 2019, 2020 & 2021 Australasian Top Emerging Photographer Awards for her Landscape & Travel images.
Jule Hunt

Jules Hunt

Advisory Committee Member

Jules is passionate about our region and connecting people, community and businesses.

As a business founder/owner she brings lived experience to SBP and participated as a mentee in the pilot mentoring programme during its conception in 2010.

Jules has over thirty years experience in creative industries. In 2004 she founded business brand around her art and design then in 2019 she launched successful sister brand, Honey Hunt Style creating and manufacturing Certified Australian Made women’s fashion utilising her accumulated creative assets and proudly supporting talented women and jobs in the Australian fashion industry.

As an award winning ceramicist, photographer and sculptor, she’s exhibiting throughout Australia and has works/commissions held in collections Australia, USA, Europe and Asia.

Jules is a current serving member of the Byron Community College Board. A former Board Director of Northern Rivers Community Foundation(NRCF) and CLIC Board, overseeing the management of the Mullumbimby business hubs.

Sam Refshauge

Tweed Region Liaison

Sam has joined the SBP team to support the business leaders in the Mullumbimby Innovation Hub and work with the communities in our surrounding LGAs to develop strategies and programs which best support the local entrepreneurship & small business ecosystems. For the last ten years he's been working in leadership roles across the social purpose sector. Spanning from international development & social enterprise to education, mentoring & mental health Sam has a passion for and commitment to developing people, teams & organisations that thrive.

Jackie Wallin


A former Melbournian and Corporate Executive Assistant, Jackie moved up to the Byron shire in 2013 looking for more of a work-life balance. Founding her own yoga studio soon after, Jackie now enjoys sharing her time between teaching therapeutic yoga and working part-time with the Sourdough team.

With more than 20 years of administrative experience, Jackie skilfully manages administrative duties behind the scenes and coordinates a myriad of events that Sourdough holds across the region. With a passion for collaboration and knowledge sharing Jackie enjoys her role working with the Sourdough team to support and inspire mentors and mentees, small-med business owners, entrepreneurs and starts ups across the region and beyond.

Jackie adores living in the Northern Rivers area and spends her spare time tending to her small acreage, dancing and being in the great outdoors.

Meagan Kruger


Born and bred in Brisbane, Meagan made the move to Northern NSW in late 2015 realising her dream to live, work and raise her children in arguably one of the best places in the world.

Meagan’s career history spans 20+ years working in varying capacities in a small
management consultancy firm specialising in project feasibilities and regional economic
development. Most recently Meagan has volunteered her time to assist in the creation of a local business group for the Tweed Coast beach villages of Cabarita, Hastings, Pottsville and Wooyung.

Meagan is excited to be working with the SBP team and assisting in the facilitation of the mentor program.