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SBW Ballina June Hub: Ethical Marketing & Business for a Better World

By Jun 22,2022 June 19th, 2022 No Comments

Shaping a more inclusive and regenerative economy, effecting positive and lasting change.

Wed 22nd Jun 2022
5:00pm for 5.15 pm – 7:00 pm
Hey Lady Diner – 105 River St, Ballina

Sourdough Business Women Ballina Chapter’s June 2022 hub examines conscious business in practice – steps both big and small we can all take within our businesses to shape a more inclusive and regenerative economy, effecting positive and lasting change.

As we face the challenge of addressing climate change, social inequity and changing expectations on good business practice, it’s clear that increasingly employees, customers and investors want to connect with ethical, sustainable and responsible businesses.

Businesses that connect, care and collaborate.

Join us for the next Sourdough Ballina Business Women event, where Sonja Ceri will speak about why is there a need for ethical marketing and how she and her team live this at 4DP.

Sonja will uncover how businesses can connect with consumers by redefining business success beyond the bottom line. How collaboration for and in conscious business can help consumers and other businesses reduce their impact on the planet and improve the resilience of their communities.

Sonja will offer her insights into ‘MythBusters on how to grow and scale your business’, with key takeaways on:

  1. Why do you need a North Star
  2. How do you get where you want to be
  3. Who do you take with you
  4. How do you structure your operations
  5. How do you go to market

Walk away with valuable tools and tactics on how you can take steps towards a more conscious and considered business model while connecting with incredible local women in business.

About our speaker:

Sonja Ceri has a reputation for smashing the glass ceiling and running a company with a name you won’t forget: Four Drunk Parrots.

Marketing strategist by day, mother of 2 under 4 at night.

Someone with an opinion, a big smile and a determination to use business as a force for good.

With a Masters in economics and a decade of agency experience, Sonja’s interests go beyond textbook marketing theory. Sonja calls herself a storyteller, because that’s easier than listing strategist, journalist, digital marketer, entrepreneur, mentor, workshop trainer, keynote speaker and opinionated mover & shaker.

Sonja’s passion for the environment and social impact has led to her business through B Corp and Climate Neutral certification as well as being a member of 1% For the Planet.

About SBW Hubs:

SBW Ballina Chapter Hubs occur on the fourth Wednesday of every month, providing an opportunity for all who identify as women to come together to learn, network, collaborate and be inspired.

VENUE: Hey Lady – 105 River St, Ballina

5.00pm for 5.15pm – 7.00pm

Please note: You may be photographed or filmed for marketing purposes while attending this event. Please advise the organiser if you have questions, concerns, or do not wish this to happen. As an attendee you will be added to the SBP mailing list for event correspondence, follow up and upcoming event information.  The option to unsubscribe is available at any time.