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SBW Tweed Chapter – Monthly Hub : The Power Of Email Marketing

By Aug 11,2021 August 5th, 2021 No Comments

With the amount of emails being delivered to your target market, it’s crucial to design an email that stands out from the rest.

Now, more than ever before we are relying on our digital connections with our customers.

In this Online Hub Julia Foyster- founder of Tweed Real Food, and Tania Usher Founder of Blue Ginger Picnics and My Daily Chai will be joining us to show you how they have successfully used their email marketing strategies to grow their customers, their engagement and their revenue.

They will teach you about the Power of Email Marketing, and most importantly how to use it in your business

Websites and email lists are two of the only digital assets that you own and they’re an important part of building long-term customer relationships.

Make sure when your audience opens your email, they have a memorable experience and want to open again in the future!

Who should attend this session?

  • You don’t have an email list but you’d like to start one.
  • You have an email list, but you don’t know how to use it.
  • You regularly email your list, but you want to increase its quality, reach and engagement.

The topics we will cover:
– Capturing email addresses
– Managing lists and automation
– Designing email campaigns
– Delivering campaigns

Join us online and be inspired.

SBW Tweed Monthly Hub – Wed 11 August  5:00pm – 7.00pm
Online Via Zoom- login details will be sent to you prior to the event,

About the Speakers:

Julia Foyster

Julia Foyster is recognised in the Tweed region as a reputable 5th generation avocado farmer and multiple award-winning Founder of Tweed Real Food – an Artisan range of all natural seasonings and balsamic vinegars.

After encountering disastrous climate challenges, from recurring floods, severe bush fires, a detrimental hailstorm and one of the worst droughts in Australian farming history – Julia identified farming adversity as an opportunity for growth and resilience.

With a 1 million turnover in its 2nd year, Tweed Real Food is a thriving rural business, famous for its unique product range including Bourbon Maple Splash Balsamic Vinegar and nut-free Avo Smash Dukkah.

Building a sustainable business, crafting award-winning products, contributing career opportunities to the employment shortage in rural NSW and successfully relieving the farming business of their setbacks are just a few of the noteworthy accomplishments Julia has achieved in this short time frame. She is currently working on her book ‘There is a story behind every meal’.

Tania Usher

Tania Usher is the founder of the multi-award-winning tourism company Blue Ginger Picnics and the recently launched 100% organic, My Daily Chai.

A Kingscliff resident for 21 years Tania raised her two daughters in the region while running her online digital marketing company.

In 2017 she launched Blue Ginger Picnics with a vision to encourage people to reconnect with nature, the food they eat and each other. As a plastic-free business, Blue Ginger Picnics serves 100% local produce and sources from local businesses.

In March 2020, Blue Ginger Picnics won Gold at the Australian Tourism Awards, the only tourism operator in NSW to win Gold at a national level.

Having won six gold awards and one silver, across local, regional, state to national levels, Tania is widely recognised for her dedication to supporting local businesses.

Tania’s e-commerce business, My Daily Chai is an accidental startup that transformed a home blend into a globally distributed brand.

When Tania hit peri-menopause and started experiencing severe hormonal surges she experimented with natural remedies to help ease symptoms. Identifying a gap in the market for a 100% certified organic, caffeine-free, unsweetened, all-natural blend of medicinal chai spices infused with ancient adaptogenic remedies, My Daily Chai was born.

Email marketing is a key communication strategy for both Blue Ginger Picnics and My Daily Chai.

About SBW Hubs:

SBW Tweed Chapter Hubs occur the second Wednesday of every month.  It’s an opportunity to come together online as women in business in the Northern Rivers to learn, network, collaborate and be inspired.











Please note:  This event will recorded and some sections may be used in the future for marketing purposes. Please advise the organiser if you have questions, concerns, or do not wish this to happen. As an attendee you will be added to the SBP mailing list for event correspondence, follow up and upcoming event information.  The option to unsubscribe is available at any time.