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Business Skills- Understanding Buyer Behaviour

By Jul 21,2021 July 14th, 2021 No Comments

Wed 21st July, 5.15pm – 7.00pm

Understanding Buyer Behaviour – The Importance of Understanding and Using Your Data and Reporting to Make Informed Decisions for Your Marketing Strategy.

Join marketing expert, Tyneal Alexander Founder and Director of Ritual Consulting, in the second of our Sourdough Business Skills Workshop designed to help you upskill in your digital marketing.

This month Tyneal unpacks Buyer Behaviour and will teach you how you can use your customer data and analytics to understand your buyers journey to you, and how to turn this to your marketing advantage.-

Tyneal will share her best practice strategies, tools and tips, that you as a small business owner can adopt and implement with ease.

What you’ll learn

  • How to use the tools available to analyse your customer data and make informed decisions for your future strategies.
  • Understanding your customers and how they interact with your business.
  • Planning your digital spending for the best return.
  • How you can implement this analysis into your marketing plan and strategy.

This workshop will be informative and practical and you will be given guidance on reporting, analyzing and building a framework to measure your success.



About Tyneal Alexander

After 15 years of marketing & advertising experience in the corporate world, we were quite honestly fed up with seeing wasted marketing dollars, mediocre brand differentiation and disappointed customers – so we decided maybe there is something we could do about it.

And so Ritual Consulting was born over a margarita, a beach-side view and a simple mission to build meaningful brands and successful businesses.

We believe that good people and a worthy mission are the heart and soul of every great brand and business. And we know that people and businesses are far more capable than they realise. Our goal is to ensure every person we work with realises this too. We are all about empowering and up-skilling people so they can take their business and team to the next level and truly thrive.

In today’s complex and competitive landscape, developing and maintaining a successful business is no easy feat. And whilst we believe in quick wins, we also play the long game with a holistic view that’s grounded in purpose”.


We will be adhering to COVID safe regulations at this venue for the wellbeing of all of our guests, and will update any requirements closer to the date in line with the current restrictions at the time.
Bookings will be based on the room capacity at this venue, and we will be using QR code check in.

If required we will move this workshop online and advise login details.

Please note: You may be photographed or filmed for marketing purposes while attending this event. Please advise the organiser if you have questions, concerns, or do not wish this to happen. As an attendee you will be added to the SBP mailing list for event correspondence, follow up and upcoming event information. The option to unsubscribe is available at any time.